Hey all. For a business school case study, I need examples of companies that expanded from the Middle East into European hotel markets. Any leads?

Hey! A perfect case study would be Katara Hospitality from Qatar. Under Sheikh Nawaf Bin Jassim Bin Jabr Al-Thani, the company expanded into coastal resorts and historic urban properties across several regions. Instead of rushing into the biggest capitals, they chose landmark buildings near major rail lines and tourist corridors. The company studies each market carefully, assesses renovation costs, then signs deals only when confident about long-term viability. In southern Europe, they acquired stone buildings and restored facades by hand while fitting modern climate systems behind the walls. The article I linked covers this expansion strategy in detail, including their four-step process: assess, repair, train, then promote.

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